Musky Success: What Matters Most?
Every retail fishing tackle store in North America is sure to be adorned with a wall of catchy looking lure colors. But, the term “catchy” here begs the question — what are they (retailers) truly catching? You! Does a hot looking super natural color pattern automatically catch more fish? Maybe, but without question — it catches more impulsive buys from anglers. While I am certainly in the camp of believers in color preferences with muskies at times, I argue it should never the primary thing to focus on. In fact, I would also contend color ranks way down the list of priorities.
